CHLOÉ

Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian with a bohemian spirit. Rejecting the stiff formality of 1950s haute couture, she created soft, alluring clothes from fine fabrics. She sold the beautiful and accessible designs herself to various fashion boutiques – which were just starting to carry ready-to-wear. Luxury prêt-à-porter was born. Gaby chose the name “Chloé” for its warm, feminine appeal. It was perfectly in sync with the new mood in Paris; youthful, modern in design, and slightly audacious in spirit.